Creativity can solve anything.

My mother’s strongest memory of my early years was waking most mornings to a tug on her bedspread. Standing there with a book in hand, I’d ask one thing, “Read?”

My love of books and writing has led me to explore the world with a curious mind. In over 20 years in marketing I have combined my direct writing background with brand thinking and a deep passion for human centric ideas. With people at the heart of our thinking, we can transform any business problem. And have some fun along the way.

I prefer the work that goes beyond flogging toothpaste. My focus on ideas with social impact have helped reverse the road toll on regional NSW roads, bring sight to the third world thorugh glasses recycling and created a systemic shift in the weight loss category from perfectionism to a ‘you get me’ realism. 

Right now? I’m working on two side hustles - helping women close the super gap through retail shopping discounts and bringing a greater sense of belonging to the diverse individuals in creative agencies around the world.

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